AIGA Business for Designers

This course provides an overview of key business concepts—applicable to freelance designers, designers who are sole proprietors or lead their own design firms, and designers working in large or small firms. The course explores key concepts of effective leadership, management, and team development. Learners will review people and project management skills and practice applying their learning in real-world scenarios. Learning Outcomes Summarize different leadership styles and recognize best practices for leading and managing teams Discuss emotional intelligence and describe its role in effectively managing teams and client relationships Describe the key elements of effective negotiation Understand the role of finance, business strategy, and strategic planning for business leaders and entrepreneurs in the design fieldlearners will dive into business strategy, examining the importance of strategic thinking and practicing different methods for strategic planning. Lastly, the course covers the financial side of the business, giving a high-level overview of important accounting and finance terminology, which designers can use to better understand how to design efforts that fit into the larger financial goals and objectives.