MindEdge
Digital Marketing (ACE CREDIT ®)
Digital Marketing (ACE CREDIT ®)
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$2,022 USD
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Digital domains, dominated! Dive into online arenas with strategies that sizzle. Turn clicks into conversions, browsers into buyers. Design, deliver, dazzle!
Course Duration:36 hours
Credits:
CEU Credits: 0.3
AMA PCM CEU Credits: 0
PDU Credits: 3
HRCI Credits: 0
SHRM Credits: 3
CFRE Credits: 0
ATD CI Credits: 3
ACE Credits: 0
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Marketing Automation
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Content Marketing
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
HRCIs 03.5 SHRMs
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
HRCIs 03.5 SHRMs
Search Engine Optimization
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
Credits:
0.3 CEUs 3 AMA PCM CEUs 3
ATD CI Credits 3
HRCIs 03 SHRMs
Credits:
0.3 CEUs 3 AMA PCM CEUs 3
ATD CI Credits 3
HRCIs 03 SHRMs
Web Analytics
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5 SHRMs
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5 SHRMs
Paid Search (PPC)
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Credits:
0.4 CEUs 4 AMA PCM CEUs 4
ATD CI Credits 4 SHRMs
Credits:
0.4 CEUs 4 AMA PCM CEUs 4
ATD CI Credits 4 SHRMs
Conversion Rate Optimization
Course Description
This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.
Topics covered in the course:
Content Marketing
Search Engine Optimization
Paid Search/Paid Advertising
Conversion Rate Optimization
Digital Marketing Strategy
Web Analytics
Google Analytics
Marketing Automation
Social Media Marketing
Mobile Marketing
Download the complete syllabus with learning outcomes here.
This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDIT ®) with a recommendation of 3 credits, lower division, in Digital Marketing.
A student's grade in the course will be based on their performance on a final, cumulative exam. The final exam is composed of 50 multiple-choice questions. Students will have 2 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.
If students do not earn a passing score of 70% on their first attempt, they will have the opportunity to take the exam 2 additional times (3 total attempts). Students must wait 24 hours between exam retakes. A passing score of 70% of above is required to request college credit for this certificate.
Testimonials
Delaney Patrici G.
As a college graduate student, this information has been so helpful to take my next step in my educational career goals; my master's degree in marketing.
Lesley C.
I liked the ability to connect the things we are learning to my work. It makes it very relevant and helpful for real life application.
