Google Analytics

** Course listed as Google Ads on Mindedge** Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data. Learning Outcomes Define PPC Navigate through the Google Ads platform Describe the foundation of a successful paid search campaign Identify tools for selecting relevant keywords Explain the importance of negative keywords Define multiple bidding strategies List the basic components of effective ad copy Explain the different types of audience targeting Define multiple key performance indicators (KPIs) Analyze performance data