Modern Marketing: Strategy and Execution

This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts. The course also offers real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. Included with your course is a six-month complimentary subscription to Inc. Magazine. Your subscription will start with the current issue. Inc. Magazine publishes 6 issues a year. Learning Outcomes Describe the different types of value proposition Explain the advantages of content marketing Define your target markets Integrate email into your content marketing efforts Devise a strategy for using marketing automation to scale your marketing operation Set up a system to manage your marketing channels Decide which social media channels are appropriate for your brand Integrate mobile into your content marketing efforts Explain the importance of optimizing your website for SEO Describe the role of public relations in your overall marketing strategy Decide which digital platforms will be the most effective for your paid advertising efforts