MindEdge
Online Marketing Certified Associate (OMCA „ ) Test Prep Bundle
Online Marketing Certified Associate (OMCA „ ) Test Prep Bundle
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$2,025 USD
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Digital dynamite, detonated! Gear up for the OMCA exam, showcasing your online marketing mojo. Techniques, tactics, and triumph, bundled up! Study, strategize, succeed!
Course Duration:35.5 hours
Credits:
CEU Credits: 0.5
AMA PCM CEU Credits: 0
PDU Credits: 0
HRCI Credits: 0
SHRM Credits: 0
CFRE Credits: 0
ATD CI Credits: 5
ACE Credits: 0
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Marketing Automation
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5
HRCIs 03.5 SHRMs
Content Marketing
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
HRCIs 03.5 SHRMs
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
HRCIs 03.5 SHRMs
Search Engine Optimization
Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
Credits:
0.3 CEUs 3 AMA PCM CEUs 3
ATD CI Credits 3
HRCIs 03 SHRMs
Credits:
0.3 CEUs 3 AMA PCM CEUs 3
ATD CI Credits 3
HRCIs 03 SHRMs
Web Analytics
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5 SHRMs
Credits:
0.35 CEUs 3.5 AMA PCM CEUs 4
ATD CI Credits 3.5
PDUs 3.5 SHRMs
Paid Search (PPC)
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Credits:
0.4 CEUs 4 AMA PCM CEUs 4
ATD CI Credits 4 SHRMs
Credits:
0.4 CEUs 4 AMA PCM CEUs 4
ATD CI Credits 4 SHRMs
Conversion Rate Optimization
Course Description
This completely online and self-paced program provides comprehensive preparation for the Online Marketing Certified Associate (OMCA™) certification exam. It includes a voucher for the OMCA™ online exam (retail value 225) and a code for two practice exams.
The requirements for OMCA™ certification include:
A passing score on the OMCA™ exam
A secondary degree or equivalent (e.g., High School diploma or GED)
Either successfully completing this MindEdge Test Prep Bundle or 600 hours of experience
Developed by OMCP, an industry association, the OMCA™ certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. More than 900 universities and training institutes teach to OMCA standards worldwide. Thousands of leading companies prefer to hire professionals with OMCA and OMCP credentials.
NerdCerts is an OMCP Registered Education Provider.
Courses in this program cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each course offers examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
We recommend beginning with Digital Marketing Strategy first, and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion, and redeem your voucher for the OMCA™ online exam.
Testimonials
Mark J.
This digital marketing program was exactly what I needed. I learned extremely valuable information that I will be able to put to use immediately in my business.
Emily L.
Very helpful and informative class.
