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MindEdge

Strategic Marketing for Entrepreneurs

Strategic Marketing for Entrepreneurs

Regular price $402 USD
Regular price Sale price $402 USD
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Market like a maestro. Grasp branding, segmentation, and positioning. For the entrepreneur eager to carve a niche in crowded marketplaces.

Course Duration:5 hours

Credits:
CEU Credits: 0.5
AMA PCM CEU Credits: 0
PDU Credits: 0
HRCI Credits: 5
SHRM Credits: 5
CFRE Credits: 0
ATD CI Credits: 5
ACE Credits: 0


Course Description

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process. Learning Outcomes Describe the role of strategy and marketing in an entrepreneurial setting Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter Explain marketing basics, including the marketing process and the Four P's Discuss the role of marketing in the discovery stage of a new venture Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs Discuss the role of strategic planning in the entrepreneurial process Describe the key elements of a marketing plan Outline the factors for success in creating a new venture business plan

Testimonials

Jim C.

Fantastic and tough course! Thanks!

Laurence K.

This was a very informative and concise learning module. I enjoyed the exercises and got a lot from it!

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