Strategic Marketing for Entrepreneurs
Strategic Marketing for Entrepreneurs
Regular price
$402 USD
Regular price
Sale price
$402 USD
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Market like a maestro. Grasp branding, segmentation, and positioning. For the entrepreneur eager to carve a niche in crowded marketplaces.
Course Duration:5 hours
Credits:
CEU Credits: 0.5
AMA PCM CEU Credits: 0
PDU Credits: 0
HRCI Credits: 5
SHRM Credits: 5
CFRE Credits: 0
ATD CI Credits: 5
ACE Credits: 0
Course Description
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
Learning Outcomes
Describe the role of strategy and marketing in an entrepreneurial setting
Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
Explain marketing basics, including the marketing process and the Four P's
Discuss the role of marketing in the discovery stage of a new venture
Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
Discuss the role of strategic planning in the entrepreneurial process
Describe the key elements of a marketing plan
Outline the factors for success in creating a new venture business plan
Testimonials
Jim C.
Fantastic and tough course! Thanks!
Laurence K.
This was a very informative and concise learning module. I enjoyed the exercises and got a lot from it!